Why influencer marketing should be part of your marketing strategy ?

We’re all consumers here, so let’s do a little thought experiment together. Think about the last few things you purchased or new spots in town you investigated. Do you remember how you heard about those products or places initially ? Did any of the information you used in your decision originate from family, friends, coworkers, acquaintances, or celebrities ?

If so, consider yourself INFLUENCED.

Word of mouth (WOM) isn’t anything new, and it’s certainly not a bad thing; as long as we’ve been conducting transactions of goods and services, we’ve expressed opinions and shared experiences. “Influencer marketing” is simply the modernized version of word of mouth, selectively enhanced by product placement originating from a trusted source (an influencer).

Today, many brands are using influencer marketing as a powerful amplification layer for their social and content initiatives. Formalizing relationships with existing and new influencers makes good business sense beyond curating great UGC and strengthening your brand’s reputation. According to consulting company Tomoson, , brands are seeing average returns of $6.50 in revenue per $1 spent on influencer marketing. That’ll work.

There are even more things that online influencers can do for you and additional ways to measure influencer marketing ROI, but I think you get the picture.